Case Study: To Sue or Not to SueThe rival: enormous. Its product: disturbingly similar. The question: Should Mixed Chicks get into a legal battle with a multibillion-dollar giant?
Understanding Your Competition
Your competitors can offer lessons in carving out more market share; this tutorial demonstrates what you can learn. Steve Mariotti, founder of Network For Teaching Entrepreneurship, recommends identifying your competitor’s weaknesses and using them to create a niche for your business. Honest Tea’s Seth Goldman discusses the importance of innovating more quickly than larger competitors and differentiating your product from its competition. Mike Sheldrake, owner of Polly’s Gourmet Coffee, recommends applying your competitors’ best ideas to your business while Pet Camp co-owner Virginia Donohue recommends consulting your local Chamber of Commerce for advice and identifying attributes that could give your business a competitive edge.
- How to Conduct Field Research
- How to Define Your Target Market
- How to Diversify Your Customer Base
- How to Find New Customers and Increase Sales
- A Clever Way to Spy on Your Competitors
- How to Conduct Competitive Research
- Know Thy Enemy, Befriend Rivals
- 5 Tactics to Conquer Goliath Competitors
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