The Leader's Role

Learn the best ways to support your staff and communicate your vision with this tutorial. Ari Weinzweig, co-founder of Zingerman’s, discusses how to establish rules and expectations for your employees while empowering them to do their jobs. Robert Johnson, co-founder of BET, and Inc. founder Bernie Goldhirsh stress the importance of being the visionary for your company. United Scrap Metal founder and president Marsha Serlin recommends leading by example and learning the details of every job within your company while CakeLove and Love Café’s Warren Brown advises flexibility.