Lining Up New Investors
Dogswell's ambitious plans had flopped. Would its new investors give the company another chance?Market Research
Learn how to use industry research on customers and competitors to help devise new growth strategies in this tutorial. Maurice Stone, chairman and CEO of Intrepid Holdings, explains the importance of doing market research before entering any new market or undertaking a product launch. Steve Bell of Pacific Crest Industries, Don Katz of Wine Symposium, and Betty Huth of Huth & Booth Portrait Studio discuss the resources available for figuring out who your customers are or what your target market involves. Leaf Salad’s Jon Michelson and Kevin Hull of Texas Custom Signs recommend studying what works for your competitors.
Case Studies
How-To Guides
- How to Conduct Qualitative Market Research
- How to Conduct Field Research
- How to Define Your Target Market
- How to Keep Tabs on the Competition
- Why You’re Doing Customer Research All Wrong
- Market Research is the New Black
- How to Conduct Quantitative Market Research
- How to Conduct Qualitative Market Research
Best of Inc.
- Advertising Insertion Order Form
- The Flameproof On-line Marketing Pitch
- Competitor Analysis Worksheet
- Characteristics of Competitive Strategies Presentation
- Internet Advertising Agency Agreement
Tools
