Could a New Name Fix a Company?
Chris Russo launched a successful fantasy sports business. Would rebranding help the business to grow?Building a Brand
This module shows you how to make your business resonate with costumers through consistent marketing and brand protection. BET co-founder Robert L. Johnson offers advice on creating an iconic brand, and Lexy Funk of Brooklyn Industries discusses what elements a brand should encompass. Tony Hsieh of Zappos and Pop Labs' Gene McCubbin advise using different models of communication to build your brand, from old-fashioned telephone interaction to social media. Lon McGowan of iClick shows you ways to make your brand recognizable, while SmugMug.com's Chris MacAskill discusses the successful deployment of company swag.
Case Studies
How-To Guides
- How to Master Multiple Brand Management
- How to Maintain Brand Consistency Across Product Lines
- How to Manage Your Company's Brand
- How to Build an International Brand
- Brand & Market Your Company in Just 5 Minutes
- How to Take a Local Brand National
- How to Co-Brand to Boost Sales
- Tim Ferriss on the Pitfalls of Personal Branding
Best of Inc.
- Trademark Assignment Template
- Testing Plan Template
- Copyright Assignment Agreement
Tools
