Bootstrapping

Get advice on keeping costs low and finding creative financing sources in this essential tutorial. Peter Findly, chairman and CEO of Giant Campus suggests partnering with like-minded companies to share expenses and Superior Chocolate owner Brenda Reynolds discusses cross-promoting with other businesses. David Perla, of Pangea3 suggests asking associates to donate technology and office space, while Andew Kruse of Southwest Windpower shows how to make use of resources at state agencies and local Small Business Development Centers. Robert Richman, product manager at Zappos discusses how to foster a culture of doing more with less while keeping customers happy.

Coming Soon: Start-up & Financing Webinar

The No. 1 Thing Your Start-up Needs to Succeed

Forget money, knowledge, and great contacts. You need customers. In an upcoming webinar, we'll show you how to get them--and keep them.

Case Studies


The Bootstrapper's Dilemma: No Cash, No Customers

How do you succeed in an industry dominated by deep-pocketed competitors? Here's how BrewDog beat the odds and built an $11 million brewery.

How-To Guides

  • 10 Tips for Bootstrapping Your Marketing
  • How to Pitch Your Business to Friends and Family
  • 10 Tips for Bootstrapping Your Technology
  • How to Finance a Business With Your 401(k)

    Best of Inc.

  • Trading Equity for Services
  • Launch a Business on the Cheap: 3 Tips
  • Build a Fast-Growing Company on a Bootstrap Budget
  • 7 Rules for Bootstrapping a Business
  • Show Me the Money

Book Excerpts


How Much Are You Willing to Lose?

An excerpt from the book, Just Start: Take Action, Embrace Uncertainty, Create the Future by Leonard A. Schlesinger, Charles F. Kiefer, with Paul B. Brown.

You Can't Be Good at Everything

An excerpt from the book, Uncommon Service: How to Win by Putting Customers at the Core of Your Business by Francis Frei and Anne Morriss.

    Tools

  • Loan Amortization Schedule
  • Pre-Opening Budget Sample
  • Bulk Sales Contract